Mumbai: In a bid to give the new look to the fashion industry, India’s premier fashion platform, Lakmé Fashion Week is all set to soar to new heights with iconic designer, Anita Dongre coming on board as the Lakmé Grand Finale Designer for its Summer Resort 2017 Edition.
As a brand, Lakmé has constantly evolved and reinvented itself to build a rich legacy of trends in India. After successfully establishing Gloss, Sculpt and Illuminate as trend leading make-up ranges, the brand now introduces the next generation of lipsticks, enriched with argan oil. Known around the world as a miracle beauty solution, argan oil (a.k.a liquid gold) is considered by the beauty industry to be almost as valuable as the metal it’s named for.
Argan oil benefits more than just your skin and hair; it makes for a wonderful lip treatment by keeping your lips soft, smooth and conditioned. One of the main reasons that argan oil is healing is that it is rich with vitamin A and vitamin E. Argan oil absorbs quickly, and does not leave an oily residue. This magic ingredient will take center stage at Lakmé Fashion Week and form the inspiration for Anita Dongre’s finale collection. Using her aesthetic she will put together a collection to bring alive the ‘Liquid Gold’ trend and redefine the word ‘luxe’.
Anita Dongre has created designer wear that leaves unforgettable impressions on the world, and yet, is versatile enough to transcend people, places and occasions. A line that effortlessly fuses a variety of styles, silhouettes and designs to offer customers a fashion that is global chic. And that adapts to every lifestyle. Anita believes in preserving the rich heritage of India in the Anita Dongre label “Lakmé Fashion Week has been a trend leading platform. It feels great to collaborate with the Lakmé team for the Grand Finale for the first time. I am excited about the argan oil trend in beauty and look forward to bringing alive the Liquid Gold theme through my designs.” says Anita Grand Finale Designer, Lakmé Fashion Week Summer/ Resort 2017.
Talking about the collaboration, Purnima Lamba, Head of Innovation at Lakmé said, “Anita’s organic approach made her a natural collaborator as we launch our Argan Oil lipsticks range. She works closely with traditional artisans in showcasing Indian aesthetics with a modern sensibility. We look forward to seeing her interpretation of Liquid Gold at the finale.”