Thursday, May 29, 2014

LAVA introduces ‘X’ series with Iris X1- powered by Android KitKat

New Delhi: LAVA unveiled its Iris X series with the launch of its much awaited Iris X1. Lava Iris X1 exemplifies elegance and quality through its beautiful design and high-end features and is all set to mesmerize its consumers. In the sub-8,000 price range, Iris X1 will offer a very strong proposition with the latest Android 4.4.2 KitKat, power-packed performance and a great design.

Currently, Lava Iris X1 is one of the few devices in India and the first one from Lava that is built on the latest Android 4.4.2 KitKat out-of-the-box platform, offering a premium and smooth user experience. The platform offers faster multi-tasking through optimized memory and improved touch responsiveness. It also comes with a bunch of new and useful features. Its new phone app automatically prioritizes contacts based on the people a user talks to the most, and its smart caller ID looks for matches from businesses with local listing on Google Maps.

Features of Lava Iris X1: Lava Iris X1 takes a leaf out of the Iris Pro series as far as the aesthetics is concerned. The handset has excellent build quality and looks beautiful. On the performance aspect, the smartphone provides an excellent experience on the back of a 1.2 GHz Quad-Core Broadcom BCM23550 processor powered by 1GB RAM. Iris X1 provides an excellent 3D gaming experience and video performance with help of a specialized graphics engine based on Videocore multimedia technology. Iris X1 sports a 4.5-inch FWVGA IPS (854 x 480 pixels) display that offers high-quality colour-reproduction and great viewing angles. The fully laminated touch screen eliminates the air gaps between LCD and glass and makes it look perfectly black in sleep mode. With an 8.9 mm of thickness and 138 grams in weight, the handset is also very convenient to carry.

Mr. Hari Om Rai, Chairman & Managing Director, Lava International Ltd., said “Lava is proud to announce the launch of ‘X’ series with the Lava Iris X1, a beautifully crafted smartphone with best in class hardware & software features. It is for the consumers who not only want a high performance device but also a beautiful design. Iris X1 is designed to mesmerize the consumers and will surely create ripples in the market at this price point. We are confident that the latest hardware and software features coupled with its great design will surely deliver a rich experience to the consumers.”

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