New Delhi: Western dresses are swiftly changing the lifestyle of the Indian people. But people still prefers to wear their traditional dresses during festival or any special occasion to look special. Women are still seen wearing different ethnic dresses to suit the occasion. Anarkali is one of the traditional dresses of the Indian women. Designer Pooja Sabharwal is giving a new look to the ethnic dress to attract and appeal the young generation.
The colour palette was brightly festive, restrained only through the use of colours. Thread work and motifs borrowed from traditional textiles had been given a twist by mixing and matching. There had been a generous use of sequins and pearls. The textiles used in the collection also reflected the same diversity as the colours and motifs used – Matka, Chanderi, chiffons and woven yardages along with borders from Banaras, all found its place in this journey.
The silhouettes were ethno – futuristic - traditional Indian silhouettes had been contrasted with Avant Garde drapes, which in turn emulated the drapes of Indian saris, creating an interesting cross current of form. Traditional A - line and tent shapes had been merged with slimed and restrained volume in the lower torso. The collection also flaunted fair amount of structured jackets, which were layered with Kalidar (paneled) inners and flared Palazzos.
Always driven by the ambition to start something of her own/ When the fabric export family business failed to attract Pooja’s attention/ , she went ahead establishing a manufacturing factory in Okhla with 40 machines, rapidly expanding it to 400 machines. Initially fuelled by doing job work for other companies, Pooja built a strong network of suppliers and buyers/ clientele for the manufacturing plant. With this endeavour giving her and her factory/ plant a solid base/ exposure, she started with her own exports.
The colour palette was brightly festive, restrained only through the use of colours. Thread work and motifs borrowed from traditional textiles had been given a twist by mixing and matching. There had been a generous use of sequins and pearls. The textiles used in the collection also reflected the same diversity as the colours and motifs used – Matka, Chanderi, chiffons and woven yardages along with borders from Banaras, all found its place in this journey.
Always driven by the ambition to start something of her own/ When the fabric export family business failed to attract Pooja’s attention/ , she went ahead establishing a manufacturing factory in Okhla with 40 machines, rapidly expanding it to 400 machines. Initially fuelled by doing job work for other companies, Pooja built a strong network of suppliers and buyers/ clientele for the manufacturing plant. With this endeavour giving her and her factory/ plant a solid base/ exposure, she started with her own exports.
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