Bengaluru: In a bid to create the major share with the online marketing battle this year, Flipkart has claimed that it has achieved kick-starting day one of ‘The Big Billion Days’ in which it has sold over half a million products within one hour on Day 1 of the sale.
With massive participation from customers from across the country, the sale witnessed the highest number of concurrent users in 5 minutes of going live. This was 10 times more than any given day, making it the highest ever in the history of Flipkart.
Within the electronics and gadget category, we sold more Apple watches in 10 minutes than the total sale of Apple watches online and offline in a month.
Upon hitting this milestone, Kalyan Krishnamurthy, Head, Category Design Organization, Flipkart said, “The Big Billion Days, like every year, has now set a new landmark in the history of commerce in the country.
What makes it special is that the number of units sold in the first 6 hours of sale surpassed the total units sold in a day during the first day of The Big Billion Days in 2015! It’s a matter of immense delight to see this response from our consumers, inspiring us to make it even more special over the course of next 4 days of this sale.”