India is estimated to be one of the largest markets for consumer finance

Bangalore: Datasigns Technologies Pvt. Ltd., a mobile first financial technology start-up has secured an undisclosed amount in angel funding. The investment round was led by Sanjai Vohra, formerly a Managing Director with JP Morgan and UBS and V. Bunty Bohra, Managing Director and India CEO with a large global investment bank.

At $1.2 trillion, India is estimated to be one of the largest markets for consumer finance in the world, behind USA and China. It is also one of the least evolved markets for lending, with close to 70 per cent of the market being underserved by institutional lenders. According to a report by international philanthropic investment firm Omidyar Network, over 400 million people borrowed money in India in 2014, but fewer than one in seven were approved for a formal loan.

Datasigns works on behalf of both borrowers and Institutional lenders. Their mobile application “Shubhloans” helps borrowers generates proprietary individual credit score using traditional and secondary data points. Datasigns lending partners use this credit score for lending.

 The credit score generated is dynamic and changes with the borrower’s behavior and financials. The “SHUBHLOANS” app is digitized end and to end and offers a paperless loan experience.

“Everyone deserves access to the right amount of credit; and this is exactly what we strive to do through our mobile first platform – Shubhloans. Our innovative credit scoring model debunks old ways of lending and ensures optimal credit by holistically assessing overall risk” said Monish Anand, CEO of Datasigns Technologies.

 Founded by bankers, technologists and data scientists; Datasigns has begun operations in Bangalore and has received overwhelming response from the market.