Thursday, July 3, 2014

Saregama set to release Infographic to remember 'Pancham Da'

Mumbai: In keeping with the spirit of Panchamda’s innovative style, Saregama will honour him with an immersive infographic. Expected to be more than 10 feet long, it will cover various aspects of the man and his music in an exciting and never seen before manner. There have also been CD releases planned, as well as special YouTube videos in tribute to one of India’s best loved music composers.

The most high profile music release is a set of 5 CDs, which is a Tribute to RD Burman. Each of the 5 CDs will consist of songs composed by RD Burman in conjunction with legendary playback singers. The 5 singers are Mukesh, Lata Mangeshkar, Asha Bhosle, Mohd Rafi and last but certainly not the least, Kishore Kumar.

Mr. G. B. Aayeer, Director and CFO of Saregama India Ltd.,says, Saregama has had the privilege of recording and archiving the legacy of Rahul Dev Burman. On the 75th birth anniversary of this great maestro we humbly present a 10 ft infographic for Pancham’s enthusiasts all over the world who swear by his work and his compositions. The journey of discovering Pancham is an experience that no one should miss.”

Mr. Avinash Mudaliar Saregama India Ltd statedPancham Da’s tunes are download favorites, his songs are among the most remixed and jingled. Our 10 ft infographic is not only for the legion of fans who span across generations, but specifically for the youth who connect deeply to his music. We at Saregama wanted to salute one of the greatest innovators of Indian music R. D.Burman with a humble attempt at doing something innovative and succinct. Hence this idea of a Musicographic! Every generation has its visual leit motif.”

On social media, Panchamda will feature all week long in a series of posts celebrating some of his best songs, as well his greatest moments. A special jukebox has been created consisting of 75 of his Greatest Hits in a very interactive manner. Users can select and filter through the list to choose their favourite songs. A special video featuring various legends paying their tributes to the one and only Panchamda has been released. A special contest has been planned for this event as well.

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