Friday, October 23, 2020

India Intimate Fashion Week (IIFW): Its all Around Body positivity by its BOO THE TABOO movement



India Intimate Fashion Week (IIFW) is known for its innovative approach and thats why it has always presented concepts that imply strong social message and is all inclusive from plus size fashion, queer fashion, fitness fashion.  It has also initiated dialogues around body positivity by its BOO THE TABOO movement.

Hailing from the popularity of 3 successful seasons, Intimate Fashion Week (IIFW) India’s largest and one it’s kinds fashion week successfully concluded its 4th season virtually. . .  
The decision was taken keeping in view the ongoing pandemic which has led to the longest lockdown across the world for safety reasons. The virtual IIFW Show received global volunteer participation by the models, associations and partnerships from various countries. 

This year, IIFW partnered with Le Desir by SHOTS, Netherlands famous lingerie brand as their official lingerie partner and for the successful execution of the Virtual Show. Le Desir   showcased it’s one of a kind, sensuously beautiful, latest lingerie line during the event, this year... Le Desir is now set to enter India in association with IIFW & Candy Shop India (IIFW’s Distribution & Channel Partnership arm). 

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