After three successful seasons, Intimate Fashion Week (IIFW) India’s largest and one it’s kinds fashion week successfully concluded its 4th season virtually. . . The decision was taken keeping in view the ongoing pandemic which has led to the longest lockdown across the world for safety reasons. The virtual IIFW Show received global volunteer participation by the models, associations and partnerships from various countries.
This year, IIFW partnered with Le Desir by SHOTS, Netherlands famous lingerie brand as their official lingerie partner and for the successful execution of the Virtual Show. Le Desir showcased it’s one of a kind, sensuously beautiful, latest lingerie line during the event, this year... Le Desir is now set to enter India in association with IIFW & Candy Shop India (IIFW’s Distribution & Channel Partnership arm).
India Intimate Fashion Week (IIFW) is known for its innovative approach and thats why it has always presented concepts that imply strong social message and is all inclusive from plus size fashion, queer fashion, fitness fashion. It has also initiated dialogues around body positivity by its BOO THE TABOO movement.
India Intimate Fashion Week (IIFW): Watch Hot Model Displaying Lingerie brands
On associating with IIFW, Le Desir’s Hein Schouten – Director Sales & Maura Claes – Brand Head says “We have been eyeing the right time and opportunity to enter in India and with the opportunity such IIFW Virtual Show; we realized it as the best fit for our plans” Le Desir is a premium, lingerie brand recognized worldwide and it has an extensive range of products which we believed would impress Indian audience so where are very excited about the collaboration as well as showcasing 29 of our new designs at the show. We are humbled by the response we received from the show” says Maura.
This year, IIFW partnered with Le Desir by SHOTS, Netherlands famous lingerie brand as their official lingerie partner and for the successful execution of the Virtual Show. Le Desir showcased it’s one of a kind, sensuously beautiful, latest lingerie line during the event, this year... Le Desir is now set to enter India in association with IIFW & Candy Shop India (IIFW’s Distribution & Channel Partnership arm).
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