India Intimate Fashion Week (IIFW) is known for its innovative approach and that is why it has always presented concepts that imply strong social message and is all inclusive from plus size fashion, queer fashion, fitness fashion. It has also initiated dialogues around body positivity by its BOO THE TABOO movement.
On associating with IIFW, Le Desir’s Hein Schouten – Director Sales & Maura Claes – Brand Head says “We have been eyeing the right time and opportunity to enter in India and with the opportunity such IIFW Virtual Show; we realized it as the best fit for our plans” Le Desir is a premium, lingerie brand recognized worldwide and it has an extensive range of products which we believed would impress Indian audience so where are very excited about the collaboration as well as showcasing 29 of our new designs at the show. We are humbled by the response we received from the show” says Maura.
This year, IIFW partnered with Le Desir by SHOTS, Netherlands famous lingerie brand as their official lingerie partner and for the successful execution of the Virtual Show. Le Desir showcased it’s one of a kind, sensuously beautiful, latest lingerie line during the event, this year... Le Desir is now set to enter India in association with IIFW & Candy Shop India (IIFW’s Distribution & Channel Partnership arm).
India Intimate Fashion Week (IIFW): Its all Around Body positivity by its BOO THE TABOO movement
Adding on this concept of one of its kind Virtual Fashion Show, Amit Pandey, Media Head, IIFW further adds“Our endeavors are focused to create new and real career & business opportunities in the fashion industry as well as for related brands to showcase themselves. We are glad that Virtual show has opened doors, created a new hope and triggered motivation for everyone who are playing a vital role in the fashion industry in India and internationally”
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