Mumbai: Most of us have a cricket crazy friend who has bunked school/college, feigned illnesson the day of a cricket match to watch a cricket match live, and gone to any length to watch his /her favourite cricket hero play on field. If you are a Vodafone customer, IPL 2014 brings you a never before opportunity to help your friend get a dream come true opportunity to be selected as Vodafone SuperFan and win all the privileges that go with it. The 2014 edition of the Vodafone SuperFan Contest incorporates a fresh twist to the campaign, making it even more engaging and rewarding.
The contest for IPL 2014 invites all Vodafone India customers to nominate a friend for the Vodafone SuperFan title and along with it, an opportunity to win a once in a lifetime opportunity of flying to the match location in UAE/India in style, drive to the stadium in a luxury car, get to sit in the hospitality box, take home Vodafone goodies and of course thematch ball autographed by the winning captain on Live TV.
And it just got bigger….If your friend gets selected as the Vodafone SuperFan, Vodafone offers you a chance to accompany your friend to watch the IPL match live in stadia! So while your friend gets all the privileges that go with the title of Vodafone SuperFan, you as the Nominee also get a Hospitality ticket to watch the match live.
Vodafone is the only leading brand to be associated with IPL since its inception in 2008 and continues to be the ‘Official Partner’ of IPL 2014, thus entering the seventh year of the partnership. A high decibel 360 campaign is being planned on the Vodafone SuperFan Contest along with other innovative consumer engagement activities in the six week long tournament.
Commenting on the initiative, Ronita Mitra, Senior Vice President –Brand Communications and Insights, Vodafone India says, “ Vodafone’s association with IPL has always been highly rewarding for us in terms of enhancing reach and helping us drive a strong brand-consumer connect. Each Year, we have endeavoured to make theVodafone SuperFan Contestbigger and better in terms of the money can’t buy experience to Vodafone customers anywhere in India. This year we have added one more innovative element by inviting nominations from Vodafone post-paid and pre-paid customers to gift a once in a lifetime aspirational experience to acricket crazyfriendand turn their dream into reality.”
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