Hongkong: Under the theme Cruise Sensation, the 21st HKTDC Hong Kong Fashion Week for Spring/Summer will be staged from 7-10 July 2014 at the Hong Kong Convention and Exhibition Centre. It will feature more than 40 events, including fashion parades, seminars & forums and demo sessions. Fashion parades showcase established designers and brands, as well as new design talents and creative student works; seminars and presentations are hosted by international trend forecasting agencies and local industry bodies; presentations are given by local renowned creative talents, while designers will offer industry insights to visitors from a professional perspective.
Ten house shows will be staged at the fair, and young designers are ready to show their creativity to international buyers. Fashionally Collection #3, showcases 11 past winners and finalists of the Hong Kong Young Fashion Designers Contest, such as designs from Nelson Leung, the Overall Winnerand Contemporary Day-Wear Group Winner this year. Four shows from the Chinese University of Hong Kong, Hong Kong Polytechnic University, Hong Kong Design Institute and Hong Kong Raffles School of Continuing Education will be staged to highlight collections of student designers.
International beauty brand NARS Cosmetics will unveil its nail collaboration with famed fashion designer Philip Lim – the 3.1 Philip Lim for NARS Nail Collection includes nine limited edition nail shades inspired by the “colours that exist in the shadows”. NARS will also collaborate with three local young designers – namely Elizabeth Lin, Mim Mak and Mountain Yam and launch its new Dual-Intensity Eye Shadow at Hong Kong Fashion Week.
Brand Collections Show will feature such fashion brands as local brand IKA BUTONI, Claire and ZeeVonco from Indonesia. The Designers’ Collection Show will showcase innovative collections of designers from Hong Kong, Australia and the Chinese mainland as well as labels from Macau in a standalone show.
Eight fashion parades will present new clothing designs under the category of Activewear and Sportswear and in line with the theme Cruise Sensation.
Buyers will also gain valuable information on market trends, the latest industry and technology developments in various seminars and workshops. A series of high-profile seminars by international trend forecasters including Peclers Paris from France, WGSN from the UK and Style Vision Asia will examine the latest fashion intelligence and trends. Fashion website founder Ning Lau and local artist team Stickyline will host a seminar on branding in the fashion industry and a workshop on polygon paper top hat-making respectively, while designer Salina Yam will share with visitors the latest visual merchandising trends.
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