Bangalore: Bollywood actor and fashion icon Deepika
Padukone’s fashion brand for women, ‘All about you’ in association with Myntra launched its first brand campaign highlighting
its core philosophy.
Centered on the theme – ‘You are your biggest strength’
and can conquer anything when ‘you are with you’, it celebrates an individual’s
personal strength as she takes on personal and professional challenges in life,
devoid of all external influences.
The words- ‘feminine’, ‘romantic’ and ‘carefree’
encapsulates the essence of ‘All About You’ and is inspired by the style of
Deepika Padukone and celebrates the modern femininity of Indian women.
The new
campaign illustrates how one can conquer any predicament in life when “you are
with you.”
The TVC takes you through the lives of three young
women who take on professional and personal situations with an unconventional
spirit of inner strength. Battling uncertainty and fear at the beginning, each
of them take a moment to be on their own and eventually gain strength from
within to overcome all external odds.
The TVC begins with Deepika herself, who is seen in
a contemplative mood just minutes before delivering a talk. She takes a pause
to believe in herself, leaves out the script and confidently walks to the stage
and delivers her speech from heart.
Speaking on the occasion, Bollywood Actress and fashion icon, Deepika Padukone, said, “I am as excited as I was at the time of launching ‘All About You’ last year. I have been deeply involved with AAY from design to execution and being part of the brand’s first TVC was an exciting and emotional experience. The new campaign demonstrates and reinforces the brand’s core philosophy of inner strength, modern femininity and elegance.
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