Bangalore:
In a bid to maintain the presenting the the worlds latest designs, Myntra,
India’s no.1 online fashion destination has forged an exclusive online
partnership with famed international casual fashion brand - Esprit. Renowned
for its effortless style with a sunny California attitude, laid-back tailoring
and attention to quality, Esprit will launch its latest collection exclusively
online on Myntra.
Esprit’s casual wear range offers apparel for
both men and women on the platform. With clothing like roomy tops, sweatshirts,
wide trousers, slim skirts, jackets, T-shirts, shorts, coats, creatively coarse
sweaters and uncomplicated-in-cut blazers, the brand offers an expansive choice
for shoppers. The all new winter collection by Esprit aspires to revive 90s
fashion and sports luxe in a selection of 405 different styles.
Commenting on the partnership, Gunjan Soni,
CMO and Head International Brands Business, Myntra, says, “Esprit is a truly international
fashion brand with global appeal and a brand ethos that exemplifies comfortable
fashion. It gives us great pride to forge an exclusive association with Esprit
as part of our focused endeavor in making Myntra the de-facto destination for
International fashion in India.”
Commenting on the partnership, Guillaume
Thery, General Manager Asia-Pacific, Esprit, says, “Esprit has built strong
brand equity among shoppers in India over the years as they have come to
appreciate the comfortable, high quality fashion that we celebrate. With the
exponential growth of the online shopping medium and the expansive market of
India, it was imperative that we work with the segment leader in taking our
brand development to the next level. Myntra was the obvious partner of choice
given their unparalleled understanding of the online fashion landscape and
their ability to partner and develop strategies that complement our business
imperatives for the region.”
Esprit embraces a full Omni-Channel approach
to retail operations worldwide. This key partnership is a major step towards
this in India.
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