New Delhi: Delhi is all set to witness some exciting cricketing action as Coca-Cola India, the country’s leading Beverage Company, today rolled out season 3 of the Coca-Cola Cricket Cup Under-16 school cricket tournament in partnership with Procam International. Cricket has enjoyed a prominent position in the sporting history of Delhi, which has produced a number of skilled cricketers, who have gone on to achieve great laurels at the National level.
To continue unearthing great cricketing talent from the state, the Delhi leg of the Coca-Cola Cricket Cup will commence from the second week of November.
Speaking about the initiative, Mr. Wasim Basir, Director – Integrated marketing Communications, Coca-Cola India said, “It gives us all at Coca-Cola, immense pleasure and a great sense of satisfaction to announce the launch of Coca-Cola Cricket Cup U-16 tournament in Delhi. It will give the state’s talented young players an opportunity to showcase their talent, get identified at the grassroots level and groomed to go on to play bigger league games in the future.
The Coca-Cola Cricket Cup is an U-16 Inter-school grass root level cricket initiative to discover budding cricketing talent in the country. The program is open to all young cricketers in the age group of 12-16 years. The tournament will be played across 10 states in over 70 districts involving more than 12,500 young players from more than 850 schools. The winner of the Delhi leg will represent Delhi State at the Inter-State Challenge.
Total 24 talented players selected from the Inter-State Challenge get a chance to attend a week long 'Coaching Clinic' under the guidance of prominent former cricketers of the country in association with Cricket India Academy.
Post the week long coaching clinic, the Coca-Cola India XI team will be selected and given an opportunity to prove their mettle by participating in a competitive tournament against an invited International U-16 team from other cricket playing nations.
Speaking about the initiative, Mr. P.N Sankaran, Director Operations, Procam International, said “We are delighted to have Coca-Cola India as our partners for the 3rd season of the Coca-Cola Cricket Cup. Coca-Cola’s support for sporting events is well documented, this partnership will enable us to encourage young cricketing talent in the country.
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