Mumbai: Tata Motors has launched the all-new Aria in an exciting new avatar, with best-in-class performance and unmatched features. Offering class-leading space and comfort, loaded with exciting new equipment, the vehicle boasts state-of-the-art high-speed stability & safety features and a powerful new engine, making the all-new Aria perfect for every journey.
The new stylised decals clear lens tail lamps and black bezel double barrel headlamps, now further accentuate the exterior design of the Aria. On the inside, the all-new Aria features a new 2.2 litre VARICOR engine, with a powerful output of 150PS and a high low-end torque of 320Nm for better pick-up and quick response, returning a fuel efficiency of 15.05km/litre (ARAI certified). The new engine with VGT (Variable-Geometry Turbocharger) is electronically controlled with a lower-end flat torque, which kicks in from as low as 1500 rpm, for a more precise response from the engine, improving in-city driving capabilities.
Now with unmatched in-car entertainment, the all-new Aria features a uniquely engineered entertainment experience, exclusively tailored by JBL from HARMAN Premium Sound System for the first time in India. The sound system is acoustically tuned for optimum performance and delivers an outstanding musical treat for occupants of each seat - four mid-range speakers, four tweeters, one centre speaker and 1 sub-woofer. JBL, a unit of Harman International Industries, Inc., specializes in audio equipment for consumers and for the entertainment and automotive industry.
Mr. Ankush Arora - Senior Vice President (Commercial), Passenger Vehicle Business Unit, Tata Motors Ltd., said, "At Tata Motors, the core philosophy behind the launch of every new vehicle is anticipating what our customers need and blending it with the best-in-class technology and design engineering. In-line with HORIZONEXT, we at Tata Motors have imbibed an aggressive four-pronged customer-focused strategy in the all-new Aria, giving our ever-discerning customers a vehicle that is more powerful, more fun, more reliable and extremely safe".
Designed to achieve an optimal balance between ride comfort, control and stability, the suspension of the Aria is tuned for both normal roads and off-roading conditions. Its low-roll characteristics and higher soaking capacity ensures sedan-like ride quality and SUV-like off-road capability.
Plush leather seats with beige fabric upholstery, door trims, height-adjustable driver's seat, a tilt-adjustable steering and leather wrap for the steering wheel - all add to the innate sense of sophistication inside the cabin, along with the most comfortable driving positions.
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