New Delhi: Samsung Electronics Co. Ltd., the leader in TV technology for eight years, today created a new paradigm in TV viewing with the launch of its Curved TV range in India. The company showcased its line-up for 2014 which included world’s first Curved UHD TV and expansive portfolio of home entertainment products designed to elevate the television viewing and audio experience.
Speaking on the occasion, Mr. S.K. Kim, Managing Director, Sales at Samsung India said, “In 2014, Samsung is opening a new era of Curved TV with the ultimate immersive viewing experience. With the launch of world’s first Curved UHD TV, Samsung is blending its innovative Curved form factor with its UHD TV technology. With this launch, we are further augmenting our robust product portfolio in the home entertainment segment.” “With its full line-up of products, Samsung aims to revolutionize the concept of home entertainment with beautifully designed, world class premium products to meet the discerning taste of its customers”, he added.

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Samsung believes Curved TV is the next phase in the evolution of the home viewing experience; with the revolutionary technology, bringing images to life like never before with a deeper sense of depth, wider viewing angles and a clearer picture quality with higher contrast levels creating a more immersive viewing experience. Getting Immersed With Samsung’s Curved TVs Samsung’s new 2014 Curved TVs deliver a bold theatrical experience and fundamentally change the way the world views TVs. The curved screen gives videos a presence not felt on flat screens, plus, a wider field of view creates a panoramic effect that makes the display seem even bigger than it is and draws viewers in like no TV has ever done before.
From virtually any viewing position or angle, the curved design creates a more true-to-life experience so everyone watching has the best seat in the house. The all new Samsung Curved TV with Curved Dimensions brings you a truly immersive and life- ike viewing experience. The Curved screen adds to the depth and the color contrast providing a breathtaking picture quality with incredible details. Hence along with the perfectly contoured curved design, a greater sense of depth and clarity is experienced. To enrich the Curved experience, Samsung TVs come with four times the resolution and pixels of Full HD, these Curved UHD TVs provide unsurpassed picture quality.
The experience looks spectacular in crisp 4K resolution on Samsung Curved UHD TVs. Thanks to UHD up scaling, featured on all Samsung UHD TVs; viewers are treated to the best possible picture, regardless of source material. The proprietary technology converts Full HD, HD and lower resolution sources to nearly-UHD clarity through a unique four-step process that includes signal analysis, noise reduction, up scaling and detail analysis.

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