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Rizwan Beyg is one of the most popular Pakistani designers. He boasts of prominent celebrity clients like Jemima Khan, Cherie Blair and the late Lady Diana. The definition that “all fashion is a reflection of the times we live in and shaped by the culture we inhabit” is the basic concept behind all of Beyg’s collections.

Beyg’s design sensibility is reflected by a smart fusion style in terms of pattern and cut, all within the context of today’s changing face of fashion. Spearheading a philosophy of working with rural communities to empower women via ethical practice has led to a rise in non- xploitation awareness and Beyg is now considered a pioneer in this new awareness. His LFW collection incorporates soft feminine romantic feel, smart and clean lines and reflects modern trends. It is a homage to the both the Pakistani woman and women globally.

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