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The range comprised western silhouettes like dresses, skirts, crop tops, pants, tunics, jackets, and kurtis in rich fabrics such as pure silks, handmade cottons and linens.

Sreejith Jeevan under his label ‘Rouka’ showcased a traditional collection called ‘Strung Together’ inspired by the beauty of hand-strung Indian garlands at the Jabong Stage during Lakmé Fashion Week Winter/Festive 2014.
 Keeping embellishments to a minimal, the designer used illustrative embroidery in geometric shapes along with gathers at the arms so as to envelope and contour each piece.
Lakme Fashion Week Winter/Festive 2014: Rouka from Sreejith Jeevan

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