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Unlike the usual Bollywood glitz and models, the first ever of its kind, a kids' fashion show was initiated at the Jabong Stage at Lakmé Fashion Week Winter/Festive 2014. Hamleys, the world’s most famous toy retailer in association with toy store giants, Hot Wheels and Barbie unveiled about 24 colourful creations for the privileged and energetic models in the budding age group of 6 to 12 years.
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The engaging applause from the packed venue added to the peppy atmosphere which was accompanied by tunes that all kids love to sing and sway along to. The show included proud parents who gladly cheered their young ones and future models of India. The event was a perfect combination of style, glamour, energy and enthusiasm for the little fashionistas.
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Feisty bold attitude came alive on the ramp as Hot Wheels created some funky casual clothes for the ‘young’ men strutting on the catwalk. The theme that revolved around the boys was entitled ‘The boy in all of us’ and ‘Pit crew’. Bomber jackets, T-shirts, denims, casual checked shirts and shorts were cleverly sported by the young lads that truly displayed the brand attributes of speed, performance and power.

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