Detroit: HERE, a leader in navigation, mapping and location services, announced two new research collaborations with the SWARCO Group and the Oakland County Connected Vehicle Task Force (OCCV). Together with its partners in the intelligent transportation space, HERE is showcasing technologies that have the potential to alleviate some of the chief headaches of urban motorists - traffic and parking - as well as make roads safer. At ITS World Congress in Detroit this week, HERE will demonstrate how these technologies could help cities transform their road networks.

SWARCO and HERE pave the way for smoother traffic in the connected mobility space. At ITS World Congress, HERE and SWARCO will demonstrate how technology can help cities like Rome better control, predict and manage traffic flows. Through SWARCO's next generation traffic management solution, SWARCO's traffic signal and sensor data, integrated with HERE probe data, will help city managers better predict traffic and control vehicle flow. The HERE location cloud can leverage this traffic data to enable intelligent services that help automakers optimize driving strategies for their drivers.

ITS World Congress attendees will be able to view a kiosk display of traffic in Rome and witness how the integrated offering from HERE and SWARCO can improve traffic conditions in congested cities.

"SWARCO is committed to enriching people's lives and their intermodal mobility experience every day, through the use of advanced technology and delivery of seamless and sustainable mobility services," said Mr. Cees De Wijs, CEO of the SWARCO Group. "With the collaboration with HERE, our traffic management and control systems are evolving by exploiting the capability to interact with the vehicles, so to address individually the road users and improving the safety, efficiency and comfort of their travel."

HERE supports Oakland County Connected Driving Task Force initiative.

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