New Delhi: Australian creativity and style will again take centre stage at the Wills Lifestyle India Fashion Week when luxury label ROOPA PEMMARAJU presents its collection at the Spring Summer 2015 show. The ROOPA PEMMARAJU collection will be presented at Wills Lifestyle India Fashion Week at 5.45pm on Sunday, October 12, 2014.
ROOPA PEMMARAJU, created by Ms Roopa Pemmaraju, a Melbourne-based and Bengaluru-born designer, will showcase a luxury ready-to-wear collection featuring original artworks by Indigenous Australian artists on garments using fabrics created by Indian artisans.
Australian High Commissioner Patrick Suckling said that fashion was at the forefront of the cultural connection between Australia and India, and had strong potential in the expanding trade and investment relationship.
“We are proud to present stylish and luxurious contemporary Australian fashion that exemplifies the quality artistry of two ancient artisan cultures – Indian weavers and Aboriginal artists,” Mr Suckling said.
This collection has been created in collaboration with renowned Indigenous Australian artists – including Warlukurlangu artists from Yuendumu, Rosie Napurrurla Tasman from Warlpiri culture and Reko Rennie, whose art incorporates his association to the Kamilaroi people. In developing this collection in India, ROOPA PEMMARAJU has collaborated with weavers from Varanasi, Karnataka, Maharashtra and Studio Calantha, a Bengaluru-based atelier founded by Ms Pemmaraju. The production team helps turn the vision into modern silhouettes and beautifully-produced garments.
ROOPA PEMMARAJU has previously worked with weavers in Maharashtra, Karnataka and Rajasthan. The garments are created using natural fabrics such as silk, cotton and linen. ROOPA PEMMARAJU is looking forward to sharing the unique Indigenous artistry of Australia with the Indian people.
"It is a privilege to be working creatively with two ancient cultures and to be able to bring them together in a contemporary way for the modern woman,” said Ms Pemmaraju.
“Although we are working to preserve a traditional craft, we are always seeking ways to create new innovative fabrics or testing the limits of the traditions to create beautiful modern designs.”
“The Australian High Commission has continued its generous association with the FDCI for the upcoming WIFW SS 2015. This proves their commitment to promote the cause of Indian handloom and weavers, who have faced innumerable challenges,” he said.
ROOPA PEMMARAJU, created by Ms Roopa Pemmaraju, a Melbourne-based and Bengaluru-born designer, will showcase a luxury ready-to-wear collection featuring original artworks by Indigenous Australian artists on garments using fabrics created by Indian artisans.
Australian High Commissioner Patrick Suckling said that fashion was at the forefront of the cultural connection between Australia and India, and had strong potential in the expanding trade and investment relationship.
“We are proud to present stylish and luxurious contemporary Australian fashion that exemplifies the quality artistry of two ancient artisan cultures – Indian weavers and Aboriginal artists,” Mr Suckling said.
ROOPA PEMMARAJU has previously worked with weavers in Maharashtra, Karnataka and Rajasthan. The garments are created using natural fabrics such as silk, cotton and linen. ROOPA PEMMARAJU is looking forward to sharing the unique Indigenous artistry of Australia with the Indian people.
"It is a privilege to be working creatively with two ancient cultures and to be able to bring them together in a contemporary way for the modern woman,” said Ms Pemmaraju.
“Although we are working to preserve a traditional craft, we are always seeking ways to create new innovative fabrics or testing the limits of the traditions to create beautiful modern designs.”
“The Australian High Commission has continued its generous association with the FDCI for the upcoming WIFW SS 2015. This proves their commitment to promote the cause of Indian handloom and weavers, who have faced innumerable challenges,” he said.
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