New Delhi: Whirlpool of India, a subsidiary of Whirlpool Corporation, the world’s leading home appliance company, has opened its first exclusive Built-in showroom called as ‘Whirlpool Haute Kitchen’ in Jaipur, Rajasthan. This is the first Built-in Store in India by Whirlpool.
Whirlpool Haute Kitchen is located at Vaishali Nagar, Opp. Vijay Dwar, Main Queens Road, Jaipur. The experience center showcases all thethree different Built-in ranges, Glamour, Ambient and Genesis in a conceptual and functional environment.
At the store launch, Mr. Rajiv Kapur, Vice President – New Business & Consumer Interface, Whirlpool of Indiasaid, "We are extremely excited to be here in Jaipur with our first Built-in experience centre in India. With Whirlpool range of Built-in kitchen appliances available in India and its growing demand, it was imperative for us to have a stand-alone store where the homemakers can come and have an experience of the whole range in its full glory and functional form. I am hopeful that with Whirlpool range of Built-in kitchen appliances, the homemakers can now transform their kitchens into modern marvels."
Speaking on the occasion, Mr. Shantanu Das Gupta, Vice President – Corporate Affairs & Strategy, Whirlpool of Indiasaid, “Kitchens are becoming an important part of the home and consumers want a modern kitchen with latest gadgets. Whirlpool’s Built In appliances satisfies this need like no other brand. Indeed, our Built in range exemplifies our brand promise of “Designed to Delight” as they are crafted to meet the highest expectations of performance and aesthetics. Manufactured in Europe, this range is as international and contemporary as it can get. We see huge opportunity in this business and plan to double it every 3 years.”
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