Shri
Venkaiah Naidu said that the Government’s mission would be to enable public
communication for the development of the country and the community. He stated
this after assuming charge as Minister of Information and Broadcasting here
today.
Shri
Arun Jaitley, Minister for Finance and Corporate Affairs, Shri Rajyavardhan
Rathore, MoS (I&B), Shri Ajay Mittal, Secretary (I&B) and senior
officers of the Ministry were present on the occasion.
Talking
to the media later, Shri Naidu said that he would be guided by the principle of
‘Communication for Development of the Community and the Country”. This was
based on the basic principles of “Reform, Perform, Transform and Inform”.
The Government was a “Reservoir of
Information” relating to various aspects of a common man’s life. In this context, it was important to ensure
proper flow of such information for broadening common man’s understanding of
key policy initiatives of the Government.
This would facilitate the task of information empowerment, thereby
creating an enabling environment for key stakeholders.
Elaborating
further, the Minister said that it was important to position various media
units as credible brands for effectively serving the information needs of the
people. He referred to the process of change ushered in by the Hon’ble Prime
Minister, which touched upon the attitudes of key stakeholders thereby
reorienting our approach and understanding towards the concept of development.
In order to achieve this goal, it was important to mainstream effective communication
as an input to realize this change. Communication processes were critical for
empowering people with information that would enable them to fulfil their
aspirations.
Shri
Naidu also thanked outgoing Minister, Shri Arun Jaitley for his unrelenting
efforts in taking forward the mandate of the Ministry of I&B.
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