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The India Runway Week Instgram edition shows goes live from 12th September 2019 to 15th September 2019, the benchmarked event will witness around 35 designers which includes  Siddharth Tytler, Ashima Leena, Poonam Dubey, Nikhita Tandon, Kaaisha by Shalini, Niki Mahajan, Anjalee Arjun Kapoor, Manish Gupta for label Ekam, Ashfaque Ahmad, Varija Bajaj, Bani Khurana,  and many others.
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India Runway Week Instagram edition will also mark the launch of Avon lingerie in India where they will present the collection of Rina Dhaka exclusively teamed up with their lingerie. Rohit Bal will be closing the first ever Instagram fashion week with his collection.
Gorgeous Kareena Kapoor poses for Manish Malhotra's Collection: LWF
Stating on this digital-first strategy, Kiran Kheva, fashion director said “Instagram edition of India Runway Week will mark global change” which had its debut in 2013. She added “ In our 11 season of standard fashion week show playbooks we have always broke many fashion week tradition and always tried to reach out to masses whether making shopping mall as a venue for the event or doing this special Instagram edition and I should also admit that we always got benefited in breaking them.”
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