Resurgence by Shantanu and Nikhil is an ode to hope, it is the spirit to resurface and recommence our duties to the universe..displaying at FDCI digital India Couture Week 2020 in the Capital...Yes...Newer times call for newer actions & with the blurring lines between technology & fashion in the new normal, it felt fitting to have showcased our Ceremonial Couture ’20 Collection.
It was an exciting & unusual experience & felt great to be a part of an ecosystem that is constantly innovating and connecting with larger audiences.
Far from the idea as a dying craft hit by a global pandemic, Couture re-strengthens itself through a new vision by acclaimed couturiers Shantanu and Nikhil. As the world is pushing through these tough and challenging times, there has been a paradigm shift in the way we would like to use our fundamental brand values in order to forge a more inclusive and conversational relationship with our consumers, thereby focusing on art, creativity and collaborations.
The Resurgence by Shantanu and Nikhil is an ode to hope, it is the spirit to resurface and recommence our duties to the universe. With an almost spiritual connotation to the capabilities of cyclic existence, the collection celebrates a renewed strength & power to adapt and #RiseAgain.
Much like the intricately carved pillars of age old values, the collection reinterprets our classics & brings back the opulence of our journey, almost like a re-incarnated phoenix. We have found power in metallic influences, goth applique & classic zardozi to redefine structure & linearity that is signature to Shantanu & Nikhil. While the humanity takes baby steps towards normalcy, the collection reconstructs romance through fluidic drapes & godly architecture symbolic of a ‘beacon of hope’. The abundant usage of metallic gold & sheen goes well with our contemporary sense of aesthetic & decadence of the collection bringing to the CenterStage our interpretation of the neo-luxe bride.
As a brand we have always had an architectural undercurrent to our collection & this time was no different, hence we decided to shoot this collection as a fashion film & not a typical runway show. The RoseateHotel in New Delhi was a perfect Anti-trend architectural setting that added to the overall narrative- The Resurgence. Shot in five episodes, the film resurfaces like a volatile glitter only to paint the world brighter going forward.
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