Adidas has introduced a new “Sunrise Bliss” colorway for its fastest ever running shoe, adizero adios Pro. The bold new look is a fresh update to the world record breaking silhouette since it’s limited release in June.
Referencing to its heritage of record-breaking performances – in particular Haile Gebrselassie’s marathon world record in Berlin, 2008, wearing the adios Neftenga – the Solar Yellow, which features on this shoe is one of adidas’ most traditional colors; a nostalgic homage to the emotions and success of athletes throughout the brand’s history.
The electrifying hue highlights the shoe’s materials and craft with a disruptive aesthetic that embodies speed, created to stand out during races and on the podiums of the world’s elite events. Since its launch, the shoe has been worn by elite athletes at some of the sports highest profile races, consistently unlocking podium place performances and enabling runners to smash their own personal bests.
Falk Bruns, Senior Footwear Designer, said “With this third colorway for adizero adios Pro, we wanted to encapsulate the futuristic progression of the brand whilst remaining rooted in its legacy and history. Sunrise Bliss uses our iconic Solar Yellow colour, which has featured on some of our most important shoes throughout the years. Now it returns to cement the legacy of our fastest ever running shoe which has already broken two world records since it was released in September. Tension is at the heart of this color story, celebrating the upbeat clashing of tonal hues for a new disruptive expression that we can’t wait to see in action.”
Featuring innovations built to support athletes in their pursuit of speed, the adizero adios Pro was co-created with world-class athletes to create the breakthrough technology -EnergyRods. Driven by athlete anatomy testing in its biomechanics lab, adidas designers built prototype after prototype to create a structure that mirrored the metatarsal bones of elite athletes.
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