Mumbai: Karisma Kapoor was chosen to be the face of our inauguration as she represented the Indian woman of today, who is a perfect homemaker and yet is career-oriented.
It was nearly three decades ago that Dr. Dhananjay Datar, a young man from Akola in Maharashtra, went to Dubai and started a humble kirana store. That business in two and a half decades has become a huge Business Empire, with 23 entities spread across the Gulf. Christened Masala King by the Sultan of Dubai, Dhananjay Datar, a Doctor in Business Administration, has been ranked No. 14 in the Arabian Business ranking covering the entire Gulf Countries and has been ranked No. 44 in the Forbes Middle East in the Arab world.
Interestingly, all of Datar’s supermarkets including those in the Gulf boast of a 100 percent vegetarian product range includes all kinds of spices and masalas, pulses, rice and flour, oils and ghee, pickles and chutneys, tea and coffee, canned and instant foods, ayurvedic herbs, cosmetics, dry fruits, mouth fresheners and savories, confectionery items and sweetmeats. The range is sourced directly from the manufacturers to ensure the best variety.
The quality, the expertise and the range of products and pricing is laudable. For example, the variety of rice itself is so much that you can get almost anything here. “Masala King Supermarket has offered a 50 per cent off on rice to pulses to a range of essential products for 15 days from the launch to ensure customer sampling. The range and pricing here is amazing. And I am glad to be inaugurating his store,” avers Karisma Kapoor.
Al Adil not only has its legion of loyal customers but also some of the most prestigious names in the business as part of their client roster. The company has 27 stores, 2 flour mills, 2 spice factories and 4 manufacturing plants across the UAE, Oman, Baharin and Saudi Arabia and has completed 31 years of service to their rapidly growing customer base.
Dr. Datar’s innovative idea has enabled Al Adil to figure prominently in the books of history where it is registered in Limca book of Records and Guinness World Record for its midair Silver Jubilee celebrations. “I wanted to celebrate Al Adil’s 25 years of celebration in a life time experience in a unique style on board a Royal Jet Airways Boeing 737.
Dhananjay Datar keeps adding feathers to an overcrowded cap, thanks to his innovations. He is the Forbes – Best Indian CEO Award, Arabian Business – Indian Innovator CEO Award, Entrepreneur Magazine - Best Indian Retailer Award among others.
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