Bangalore: In a bid to maintain the presenting the the worlds latest designs, Myntra, India’s no.1 online fashion destination has forged an exclusive online partnership with famed international casual fashion brand - Esprit. Renowned for its effortless style with a sunny California attitude, laid-back tailoring and attention to quality, Esprit will launch its latest collection exclusively online on Myntra.
Esprit’s casual wear range offers apparel for both men and women on the platform. With clothing like roomy tops, sweatshirts, wide trousers, slim skirts, jackets, T-shirts, shorts, coats, creatively coarse sweaters and uncomplicated-in-cut blazers, the brand offers an expansive choice for shoppers. The all new winter collection by Esprit aspires to revive 90s fashion and sports luxe in a selection of 405 different styles.
Commenting on the partnership, Gunjan Soni, CMO and Head International Brands Business, Myntra, says, “Esprit is a truly international fashion brand with global appeal and a brand ethos that exemplifies comfortable fashion. It gives us great pride to forge an exclusive association with Esprit as part of our focused endeavor in making Myntra the de-facto destination for International fashion in India.”
Commenting on the partnership, Guillaume Thery, General Manager Asia-Pacific, Esprit, says, “Esprit has built strong brand equity among shoppers in India over the years as they have come to appreciate the comfortable, high quality fashion that we celebrate. With the exponential growth of the online shopping medium and the expansive market of India, it was imperative that we work with the segment leader in taking our brand development to the next level. Myntra was the obvious partner of choice given their unparalleled understanding of the online fashion landscape and their ability to partner and develop strategies that complement our business imperatives for the region.”
Esprit embraces a full Omni-Channel approach to retail operations worldwide. This key partnership is a major step towards this in India.