Video-Britannia’s ‘1947% More History’ Campaign: Its All About India’s Collective history, Society And rich Heritage

Britannia's legacy in India spans over 106 years, its roots and history firmly rooted in Indian soil. On the 77 th anniversary of the country’s Independence, Britannia’s ‘1947% More History’ campaign is an ode to an entire generation of freedom fighters and to the very few living freedom fighters we have amongst us today.

In today’s times, where deep discounts of 45%, 65% and sales have taken centre stage on key days, Britannia chose to unpack ‘1947% more history’ innovatively through technology and bring it alive using its packs as the medium. The stories are delivered through augmented reality on the packs of its more popular brands like Britannia Breads, Good Day, Marie Gold, Milk Bikis and Winkin’ Cow beverages.

The campaign promise is simple. Listen to the stories of a few of India’s last living freedom fighters, directly from them, brought to you on your favourite Britannia packs. Simply click www.Britannia1947more.com and enjoy the incredible experience through Augmented Reality.

This campaign captures the essence of Britannia's commitment to India’s collective history, society, and our rich heritage. Through a process of research along with a content partner, Britannia was honoured to tell the stories of 5 nonagenarians from across the country-Shrimati Leela tai, Lt. Asha Sahay, Lt. R Madhavan, Lakshmi Krishnan Agvl. Shri Gour Hari Das.

The campaign film uses Generative AI technology to portray rich visuals of the freedom movement and recreate the younger profiles of the 5 protagonist freedom fighters whose stories have been told by themselves.