In a bid to give a final thrust to its efforts to achieve Mission 272+, the Bharatiya Janata Party (BJP) has announced the launch of Bharat Vijay Rallies across India as its grand finale initiative to achieve Mission 272+ and ensure Narendra Modi becomes the next Prime Minster of India . Under this marathon initiative which begins on the 26th of March, spreading over the subsequent seven weeks, the party’s Prime Ministerial Candidate Narendra Modi will address over 185 Bharat Vijay Rallies covering 295 Parliamentary Constituencies .
The concept of Bharat Vijay Rallies is one of its kind and aims to maximize and strategize Shri Narendra Modi’s outreach with voters on the eve of polling. Apart from its sheer scale and size, the conceptualization and execution of these rallies mark a paradigm shift in organizing mammoth electoral public meetingsBharat Vijay Rallies will reinvigorate and transform conventional rallies to make them appealing , engaging and impactfulto the new age voter through detailed planning and coordination between the party’s local and central leadership, before and after the rally.
Bharat Vijay rallies will be characterized by a unique mix of a standardized format adapted to suit localized requirements .While Bharat Vijay Rallies will be conducted across India a special emphasis will be made - through standard banners , logo and practices - that the objective, messaging and theme of the rallies remain constant. Party karyakartas and volunteers will receives pecialized kits along with a customized guideline sheet which enable them to follow a series of predefined procedures -
both before and after – for each Bharat Vijay Rally.
These procedures will ensure that each Bharat Vijay Rally has a i) well-represented audiencevia personalized invitation letters and a local electorate that is adequately informed about the UPA government’s misdeeds ii) targeted dissemination of Shri Narendra Modi’s vision and message before and after the rally iii) Collection of suggestions from the masses at large via Namo Sujhav Paatras and on ground fund raising mechanism for the Modi For PM Fund.
Bharat Vijay rallies will be remarkably different from traditionalrallies in terms of attracting masses and communicating with them. Rallies of this genre shall not be a one off vote canvassing exercise but shall be a sustained drive to spread the party’s message and vision even after the culmination of the rally via specially designed pamphlets and CDs - that will contain the synopsis of Narendra Modi’s speech.
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